Toroa ā-Uta, Toroa ā-Tai Māori Tourism Award
Toroa ā-Uta, Toroa ā-Tai Māori Tourism Award draws inspiration from Professor Tom Roa’s karakia. This karakia likens the voyage of the Toroa (Albatross) to the visitor's journey, engaging with people and communities across Aotearoa, New Zealand.
In encountering the multiplicity of people across our country, Māori tourism businesses have a distinct role, sharing unique stories of identity and whenua. They guide visitors and support whānau alike to realise their aspirations and those of hapu, iwi and the wider community. Māori tourism is about businesses that are socially and environmentally aware, economically and culturally thriving, creating and contributing to healthy, vibrant communities.
Toroa ā-Uta, Toroa ā-Tai recognises and celebrates tourism businesses that integrate these stories of identity and whenua across their operations, enabling the success of whanau, hapu and iwi as their unique selves. They offer experiences that contribute to the holistic wellbeing of our communities.